Michael Stanton — Consulting & Strategy

Crstl

Location: San Francisco, California

About Michael Stanton

Mike Stanton | Enterprise Sales Executive, Crstl.ai I bring more than two decades of experience helping retailers, distributors, and logistics companies modernize how they connect with trading partners. I've spent the majority of my career in B2B commerce and EDI platforms, including a long tenure as VP of Sales at CommerceHub (now Rithum), where I closed multi-million-dollar contracts with major retailers and brands. At Crstl.ai, I specialize in helping high-volume distributors and logistics providers reduce the cost and complexity of traditional EDI networks. I focus on practical outcomes: faster partner onboarding, lower total cost of ownership, better visibility across the supply chain, and a modern, AI-native alternative to legacy providers. What sets me apart is my combination of deep domain expertise and a results-oriented sales approach. I understand both the technical realities of EDI and the business pressures logistics and distribution leaders face every day—inventory accuracy, service levels, and margin pressure. Clients value my direct, no-hype style and ability to quickly diagnose whether a platform change will deliver real operational and financial impact.

What We Do

Crstl.ai is an AI-native EDI and B2B commerce platform that helps logistics providers, distributors, and supply chain organizations simplify and modernize how they exchange documents with trading partners. We replace the complexity and high cost of traditional EDI networks with a modern, intelligent platform that supports the full range of supply chain transactions — purchase orders, advance ship notices (ASNs), invoices, inventory updates, and more. Our solution accelerates partner onboarding, reduces manual intervention, improves data accuracy, and lowers total cost of ownership. Key capabilities include: • AI-assisted mapping and exception handling • Rapid onboarding of new trading partners • Real-time visibility and monitoring • Seamless integration with existing ERP and WMS systems • A flexible, cost-effective alternative to legacy EDI providers Crstl.ai is built for high-volume environments where reliability, speed, and cost control matter. We help logistics and distribution companies scale their B2B connectivity without the traditional overhead.

Services Offered

Website: https://Crstl.ai

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